Horiant

About Horiant

A clearer direction for intellectual property.

Horiant helps businesses, innovators and organisations understand, protect, manage and build value around their intellectual property. We start with what matters to the business, before significant resources are committed.

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Two machined metal parts resting on the technical drawings that specify them.

Our perspective

IP is more than a right. It is an asset that needs direction.

Intellectual property usually begins as something else: an invention in development, a name on a product, a design, a piece of software, a research result. Before it can be protected or used, it has to be recognised for what it is, and its potential and its risks understood.

Protection follows from that understanding. The right form and scope depend on what the asset is, where it will be used and what the business needs from it. Once rights are filed or registered, they need renewals, records and monitoring to stay useful.

Each step shapes the next. Our work is to keep them connected, so that protection, maintenance and commercial use all serve the same objectives.

From asset to value

  1. Identify
  2. Understand
  3. Protect
  4. Maintain
  5. Use

How we think about IP

Four principles behind the way we work.

They describe the approach we intend to bring to every enquiry, whatever its size.

  1. Understand before acting

    Start with the invention, the brand, the business context or the problem itself, before recommending a course of action.

  2. Protect with purpose

    Choose the form and scope of protection in light of what the client is trying to achieve, not by default.

  3. Manage beyond filing

    Treat rights as things that need administration, monitoring, renewals and portfolio decisions long after they are filed.

  4. Connect IP to business value

    Consider how intellectual property relates to innovation, competition, risk, ownership and commercial opportunity.

Our areas of work

Six areas of IP support.

An overview of where we work. Each area has its own services, which the Services page sets out in full.

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  1. Patent & Technology Protection

    For inventions and technical innovation: from assessing what may be patentable to filing, prosecution and protection abroad.

  2. Brand & Design Protection

    For the names, marks and visual designs that set products and services apart, from clearance through to renewal.

  3. IP Ownership & Asset Protection

    For establishing who owns what: copyright, confidential know-how, and the agreements that assign and protect them.

  4. IP Intelligence & Competitive Strategy

    Patent, technology and competitor research that informs innovation, investment and protection decisions.

  5. GI & Plant Variety Protection

    For origin-linked products and new plant varieties, where the protection available depends on the jurisdiction.

  6. IP Commercialisation & Portfolio Strategy

    For managing IP as an asset over time: portfolio reviews, licensing and commercialisation planning.

Working with us

How an engagement generally runs.

Every requirement is different, so the work is shaped to it. Most engagements move through four broad stages.

  1. Understand

    Clarify your objectives, the assets involved, your current position and what you need.

  2. Assess

    Identify the relevant considerations, the potential risks and the options available.

  3. Recommend

    Set out a course of action suited to the specific requirement, including when to wait.

  4. Support

    Carry out the agreed work and help with any ongoing management it calls for.

Before you commit

Understand the landscape.Then decide.

What surrounds an asset matters as much as the asset itself: earlier rights, competitors' filings, the markets it will enter and the risks along the way.

Layers of mountain ridges fading into mist towards a distant horizon.
Two colleagues reviewing a technical drawing together at a drafting desk.

Who we work with

For the people and organisations behind new ideas.

Our services are relevant to anyone who creates, owns or depends on intellectual property, including:

  1. Businesses and established organisations

    Managing brands, portfolios, ownership and risk as they grow.

  2. Startups and entrepreneurs

    Deciding what to protect first, and what can wait.

  3. Inventors and researchers

    Including universities and research institutions moving work towards use.

  4. Product and technology teams

    Developing products, software and technology alongside competitors' IP.

  5. Brand owners

    Protecting names, marks, designs and their presence online.

  6. Agricultural innovators and producer groups

    Breeders, producer associations and agricultural organisations, where GI or plant variety protection applies.

Let's talk

Let's discuss what you need from your IP.

Whether you are exploring protection, assessing an opportunity or managing an existing portfolio, start by telling us what you need.

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